Compilation of 3D exhibition booth project. End of project :D

This is a compilation of Phase 2 of the project. This also marks the conclusion of this current project and has served a lesson for future projects that will come our way. 

top and front views 

side and 3/4

artist impression

Grahics used in the making of the 3D model

Form is Function, Function is More

Form follows function is a principle associated with modern architecture and industrial design in the 20th century. The principle is that the shape of a building or object should be primarily based upon its intended function or purpose.

(sourced: Wikipedia)

Though connected with the sculptor Horatio Greenough, the term actually was created by Louis Sullivan, an American architect. He first wrote in in his article in 1896. It was the time when old buildings were still abundant and he thought that it was near time that it was all replaced by newer and more innovative forms of buildings. He also thought that the form of the subject should come from its function, and not from its historical origins.

The terms just basically suggests than simple design tops the more complex and complicated ones. The beauty of the design comes from the function of it, not from the aesthetic value. But even though this might be true up to a certain point, while a functionally objective design process might create a timeless and completely practical design, it can instead come of ad boring and uninteresting.

Side and 3/4

This is the side view of the 3D modelling as well as the 3/4 view otherwise known as the 'perspective' view.

We were a bit puzzled on why did it turn darker once the rendered picture was transferred to Photoshop but we managed to adjust it to enhance the look.

Top and Front

This is the top and front view of the 3d modelling of our exhibition booth. Excuse the typo. What says facade is really meant to be the top view. I guess lack of sleep really impairs you ability of straight thinking while typing.

In progress...

Artist Impression

Our attempt at an artist impression. We took a picture of the inside of a shopping complex, this case being Alamanda Shopping Centre, and superimposed our 3D model exhibition booth onto the picture to create a believable image and realistic situation.

The process of superimposing the image in Photoshop...

Le Modulor

Le Modulor, an anthropometric scale of proportions devised by the Swiss French architect Le Corbusier (1887–1965).

It was developed as a visual bridge between two incompatible scales, the Imperial System and the Metric system. It is based on the height of an English man with his arm raised.

It was created by Le Corbusier in an attempt to use the knowledge of the mathematical proportions in the human body in order to improve the aesthetic value of architecture as well as its function. The system is based on human measurements, the double unit, the Fibonacci numbers and the golden ratio. Anyone would recognize Leonardo da Vinci's Vitruvian Man, and Le Corbusier simply uses the results from works such as these to improve his architecture.

It was used as a system to set out a number of Le Corbusier's buildings and was later codified into two books.

(source: Wikipedia) 

Less Is More, More Is Less

 Some people have their own certain understanding of design. Some like the robust, flowery kinds of design while some cherish the simplicity in theirs. The wide range of design preference is as varied as the people that occupy this world.

Simple design, or 'minimalist' as some call it, is a design that is mainly preferred in the design world, especially architectural ones. Architect Ludwig Mies van der Rohe even adopted the saying 'Less Is More' as his motto.

 The thing is, some people assume that the term 'Less Is More' means a reason to be lazy and think that you don't need much effort to create something good since it requires less materials or less subjects. But it is the exact opposite. More thought is needed to think about where exactly should an object be placed on the design for it to be just right. Since you work with less substance, the upmost care has to be taken for the design to look not too empty but is balanced to a point. Simplicity is not an excuse to be lazy, in fact it requires the exact opposite!

Artist Impression?

Not quite sure on what an artist impression is exactly like. Is it supposed to be inside or outside? With people or without people?

Decided to search on Google and see what I found. Quite a variety of images come out and still not sure how is it supposed to be. Shall check on other groups on their progress to have this question answered.

Graphics part 2

Decided that we would use some existing ads from the product to incorporate into the model of the exhibition booth. This would in turn make it more realistic and more recognisable.

Pictures of the products are also put into the design so that the customer would be able to recognise it more easily especially if it is modeled as a bigger than life size model. This would make it stand out so people could see it even from far.

More research

Just some follow up on the research of 3D renderings of exhibition models. It should be more helpful to have some more references. The more the merrier!

3D

Since the next phase of our project is to make a 3D model of our exhibition booth, I figured it would be right to search for some pictures of other 3D renderings of exhibition booths.

Hopefully this would prove to be useful later on. It has at least given me some insight on what an exhibition booth is expected to look like.

Phase 1 - Completed

Phase 1 of the exhibition booth design is over. This is simply a compilation of all the design and plans of the upcoming exhibition booth.

Concept board

Profile board

Top plan

Side view

Facade

Profile

Profile board is where you're supposed to explain what the areas in the exhibition booth would be like. We wanted a place where you can get information but also have the choice to test out the product ourselves instead of simply being the passive listener, you have a big chance to be able to decide for ourselves the worth of the product.

So for this scenario, testing areas are a must. As well as the information counter and brochure stands for visitors.

In progress...

Design drafts

Some initial first designs. even though it's not finished or confirmed yet, it is used to decide the exact colour scheme that we're looking for .

A not so accurate first try at the side view of the booth. Still trial and error phase.

Concept

Our concept is for it to be modern, fresh and clean. The orange and white theme is supposed to be attractive to the youth for its bright and fun atmosphere and to attract more customers and buyers for the product.

Mostly organic shapes such as curves and round furniture are used to keep it from being monotonous and boring for the visitor to look at

Concept board in progress

Comparison

Since a product image should be unique to itself, I decided to compare it against other similar products to see just how it fares against the competition.

Comparison against Maxis, Celcom, Digi and U-mobile broadband

As you can see, although they all posses similar shape and function, the feel of the design is completely different from one another. Even the colour theme that it goes with is different with each one. Celcom being blue, Maxis green, Digi yellow and U-mobile orange.

Brand Change

Since me and my partner decided to do U mobile broadband as our product, a brand change was in order.

Research on the product soon follows afterwards of course.

Existing ads of the product

The theme of the product seems very fresh, with a bright use of eye catching orange colour.

Finished Product!

So after a few weeks of various research, sketching, designing, and modelling, the final product is now done!

The mascot is done as the main attraction glued to the front of the roof while the whole bus stop design goes with a red and white theme to be parallel with the original design image of CIMB clicks.

Progress report

Figured out the main colour that I would be using for the design, which is white and obviously RED

A screenshot of how it all is coming together digitally. A few more tweaks and it would be ready for printing out and the building of the model.

Graphics

Some pictures that I think I would be using in my design

Though it's still undecided how I would place it all onto bus stop structure. Still work in progress.